Almost double the number of pedestrians are injured in crashes from October to January as the weather changes and daylight hours decrease. On Vancouver Island every year, on average, 390 crashes involve a pedestrian.
That's why today, ICBC is launching a pedestrian safety campaign with police and TransLink to urge pedestrians and drivers to stay safe as crashes with pedestrians spike at this time of year.
Pedestrian safety is a serious concern in B.C. – they're the most vulnerable road user to be injured when a crash occurs. Drivers should take extra time to look for pedestrians before turning especially near transit stops, avoid distractions and be ready to yield.
Pedestrians can help stay safe by making eye contact, watching for drivers turning left or right at intersections, and using designated crosswalks.
ICBC, TransLink and community policing volunteers will be handing out reflectors and safety tips in high pedestrian traffic areas across the province to help pedestrians stay visible.
This year's campaign features online advertising that reminds drivers: you see pedestrians when you really look for them.